About Good Girl Outfitters LLC.

Hello, I’m Michelle — founder of Good Girl Outfitters, based in Ransomville, NY.

I started this brand with one mission: to design premium dog vests that prioritize comfort, safety, innovation, and trust. As a dog lover and outdoor enthusiast, I wanted gear that could keep up with the hunt, the hike, the water, and the unknown — while giving owners peace of mind in any terrain.

Our flagship product, the GGO Guardian Vest, is now officially patent pending—a first-of-its-kind innovation in dog safety and performance gear. It features real-time GPS tracking and built-in flotation protection — all wrapped in rugged 5mm neoprene with interior chest camo detailing (pink or brown) that helps distinguish each dog’s gear. From the adjustable straps to the reinforced lift handle, every detail is field/water-tested and function-focused.

The GGO Mission

At GGO, we believe that when your dog is protected and in range, every adventure becomes more rewarding. Whether you’re heading into the marsh, the woods, or the unknown — our gear keeps you ready.

We’re proud to support hunters, hikers, waterfowlers, and anyone who cares for their dog like we do ours. Because to us, your dog’s safety isn’t just a feature — it’s our mission!

Safety You Can Retrieve. Confidence You Can Trust.

The Gear That Started It All

The GGO Guardian Vest was born from real need — a demand for gear that puts your dog’s safety first without sacrificing performance.

We are the first to combine GPS tracking and built-in flotation into a single, rugged vest built for the outdoors. Designed with 5mm neoprene, adjustable shoulder straps, interior chest camo (pink or brown), and a reinforced lift handle, the Guardian Vest is made for action and trusted in the field and in the water.

It’s not just protective — it’s pioneering. Trusted by dog lovers, tested by hunters, and built for wherever the adventure takes you.

Next-Gen Gear

Leading the pack in design, protection, and performance. This is the future of dog gear.